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“ At WILYMI jewelry co we create pieces that reflect individuality. Our community values artistry, sustainability, and personal style.”
~Romina D’Ugo (Founder & Designer)

about Wilymi
Since 2021
WILYMI stands for Wear It Like You Mean It. Designed by Romina D'Ugo, we create jewelry with intention, pieces that inspire confidence and capability. Each creation is designed to remind you of your inner strength and enhance your personal journey.
At WILYMI, our guiding principle is simple: “Would I wear this? Would I buy this? Does this intention inspire me to feel more capable?” This approach has connected us with a clientele who value thoughtfulness and consciousness in their fashion choices.
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the world of Wilymi
sustainable
Practices
Sustainability is at the core of everything we do, from small-batch production handcrafted by local artisans and select collaborations abroad, to using eco-conscious packaging made of reusable bags and biodegradable boxes. We repurpose materials like antique chandelier crystals, vintage leather, bike chains, and buttons to create
unique pieces that carry history and character.
Our transformative custom fine jewelry allows clients to turn old heirlooms into modern masterpieces, while one-of-a-kind creations made from unused materials ensure nothing goes to waste.



custom creations
Special Commissions
At WILYMI Jewelry Co., we work closely with clients to create meaningful, custom pieces that reflect their unique vision. We offer both fine jewelry and customized fashion jewelry, crafted with the same attention to detail. Our fine jewelry, made from materials like diamonds, gold, and precious gemstones, is timeless and often cherished as heirlooms. In contrast, our fashion jewelry offers affordable, high-quality options like gold-filled and stainless steel pieces, perfect for everyday wear. Whether you're seeking a luxurious heirloom or a stylish accessory, we have something to suit your needs.
"Every piece that I've ordered from Romina has been absolutely gorgeous. From packaging to the hand written personalized note included with the order, the entire experience feels luxurious. I'm so happy with my purchases and can't wait to wear them!"
Rachel
"Wonderful gift for my mother! She was never open to glasses chains as they made her feel old but she is now wearing this dainty, beautiful chain all the time. She gets so many compliments turning a negative life change into a positive one. Thank you!"
Jessica
"Absolutely beautiful earrings and well crafted! A great statement without being too over the top, have become my new everyday earrings."
Yvonne
"I'm so happy with my necklace! It is beautifully made and matched the description - except that it's even more beautiful in person!"
Marcia
"Beautiful lightweight earrings that catch and reflect the light and are well made. I liked them so much that I purchased the matching necklace. One of my favorite sets and you will receive compliments."
Linda